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Casestudy

Business Mailing List Acquisition Project

Company Overview

The Client is a California based organization specialized in providing deal flow opportunities along with the comprehensive deals related database to its clients. They conduct thought leadership studies on wide range of topics, and publish reports pertaining to several industry sectors that affect corporations globally.

Background & Challenges

The Client has to continuously explore new markets, as they host industry leading events across the world and publish thought leadership publications. They were already successful in USA & Asia, and were planning to expand their hold by hosting an event in UK and Europe.

They wanted to engage large multinational companies, investment banks, law & accountancy firms and consultancies for their event.

For this purpose, they wanted completely customized and verified list of key decision makers and that too within a month’s time. In the absence of available in-house prospect data to target desired market segments, they turned to InfoDataHouse.

The Solution

InfoDataHouse planned and defined parameters for business list acquisition in consultation with the Client. In order to ensure 100% data accuracy, InfoDataHouse interviewed several pre-qualified market research companies, list brokers and publishers from UK and Europe due to of the complexity of the project and high level of accuracy required. InfoDataHouse presented Client with a highly qualified research option, and targeted appropriate firms. Client was asked to continuously verify the data quality and monitor progress.

Moreover, InfoDataHouse added additional companies missing from the total count, removed duplications, and further validated data for incorrect or missing information before presenting the final data.

The Result

Upon delivery, the Client used data to generate interest about their event in UK and Europe by targeting new contacts through email and telephone. Highly targeted and accurate data helped them generate fabulous response despite tight deadlines. The event was a roaring success with top class delegates, as compared to the usual executives.

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